Omni-Channel Marketing Solution

Unify Your Marketing Channels. Multiply Your Results.

RADICA's omni-channel marketing platform helps businesses boost 10X engagement by delivering personalized, customer-centric messages across Email, SMS, WhatsApp, and moreβ€”all from one powerful platform.

10x
Engagement Increase
99.9%
Message Delivery Rate
35%
Conversion Rate Lift
60%
Marketing Time Saved

What is Omni-Channel Marketing?

Omni-channel marketing is a customer-centric strategy that delivers seamless, consistent experiences across all marketing channels. Unlike traditional multi-channel marketing where each channel operates in silos, omni-channel marketing unifies your customer data and coordinates messaging across Email, SMS, WhatsApp, Push Notifications, and Social Media.

With RADICA's omni-channel marketing platform, you can create automated customer journeys that intelligently select the right channel for each customer, ensuring your message reaches them where they're most likely to engage.

  • Unified Customer Profiles - Single view of all customer interactions
  • Intelligent Channel Selection - AI picks the best channel for each message
  • Seamless Customer Experience - Consistent messaging across touchpoints
  • Higher ROI - Better targeting means better results
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Marketing Channels We Support

Reach your customers on every channel from one unified marketing platform

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Email Marketing

Create high-converting email campaigns with advanced personalization, dynamic content, A/B testing, and automated drip sequences that nurture leads and drive conversions.

  • Dynamic content personalization
  • AI send-time optimization
  • Advanced email analytics
  • Drag-and-drop email builder
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SMS Marketing

Reach customers instantly with SMS marketing campaigns. Perfect for time-sensitive promotions, appointment reminders, and transactional notifications with 98% open rates.

  • 98% open rate
  • Two-way SMS messaging
  • Global SMS delivery
  • Automated SMS sequences
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WhatsApp Marketing

Engage customers on WhatsApp Business API with rich media messages, interactive buttons, and conversational commerce. Build meaningful relationships at scale.

  • WhatsApp Business API
  • Rich media & catalogs
  • Chatbot automation
  • Broadcast messaging
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Push Notifications

Re-engage website visitors and app users with targeted web and mobile push notifications. Drive traffic back to your site with personalized, timely messages.

  • Web & mobile push
  • Geo-targeted notifications
  • Rich push with images
  • Scheduled notifications
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Social Media Marketing

Coordinate your social media marketing across Facebook, Instagram, and other platforms. Sync your messaging and track performance from one dashboard.

  • Cross-platform campaigns
  • Custom audience sync
  • Social retargeting
  • Performance analytics
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LINE Marketing

Connect with customers across Asia through LINE Official Account integration. Send rich messages, create interactive menus, and drive engagement on LINE.

  • LINE Official Account
  • Rich menus & cards
  • LINE Pay integration
  • Sticker messages

Why Choose Omni-Channel Marketing?

The business impact of unified customer engagement across all channels

360Β° Customer visibility

Unified Customer Data Platform

Consolidate all customer interactions across every marketing channel into a single, comprehensive customer profile. Get a 360-degree view of your customers.

100% Brand consistency

Consistent Brand Experience

Deliver coherent brand messaging regardless of which channel your customers prefer. Ensure every touchpoint reinforces your brand identity.

10x Engagement boost

10X Higher Engagement

Reach customers on their preferred channels at optimal times. Our AI-powered platform dramatically improves open rates, click-through rates, and conversions.

35% Conversion lift

AI-Powered Channel Selection

Let machine learning automatically choose the best channel for each customer and message type. Maximize ROI with intelligent marketing automation.

Omni-Channel Marketing Use Cases

How leading brands use RADICA to drive customer engagement and revenue

Automated Welcome Journey

Onboard new customers with a coordinated multi-channel welcome sequence. Start with a welcome email, follow up with SMS, and engage on WhatsApp to drive first purchase.

EmailSMSWhatsApp

Cart Abandonment Recovery

Recover up to 28% of abandoned carts with timely, multi-channel reminders. Automatically escalate from email to SMS to WhatsApp based on customer response.

EmailPushSMS

Loyalty Program Automation

Keep loyalty members engaged with personalized rewards notifications, point balance updates, tier upgrades, and exclusive member-only offers across all channels.

EmailSMSPush

Customer Re-engagement

Win back dormant customers with targeted win-back campaigns. Use customer data to reach them on their most responsive channel with personalized offers.

EmailWhatsAppSocial

Omni-Channel Marketing Platform Features

Everything you need to execute world-class omni-channel marketing campaigns that drive engagement and conversions.

  • Visual customer journey builder with drag-and-drop interface
  • Cross-channel campaign orchestration and automation
  • Real-time customer behavior tracking and analytics
  • AI-powered send time optimization for each channel
  • Dynamic content personalization at scale
  • Comprehensive A/B and multivariate testing
  • Advanced customer segmentation engine
  • Unified marketing analytics dashboard
  • REST API and webhook integrations
  • Enterprise-grade security and GDPR compliance

Seamless Integrations

Connect RADICA with your existing marketing stack

CRM Platforms

  • Salesforce
  • HubSpot
  • Microsoft Dynamics
  • Zoho CRM

E-Commerce

  • Shopify
  • Shopline
  • WooCommerce
  • Magento

Data & Analytics

  • Google Analytics
  • Segment
  • Mixpanel
  • Custom APIs

Frequently Asked Questions

Everything you need to know about omni-channel marketing

What is omni-channel marketing?

Omni-channel marketing is a customer-centric approach that provides a seamless experience across all channels and touchpoints. Unlike multi-channel marketing where channels operate independently, omni-channel ensures consistent messaging, unified customer data, and coordinated campaigns across Email, SMS, WhatsApp, Social Media, and other platforms.

How does RADICA's omni-channel platform increase engagement?

RADICA's platform uses AI-powered channel orchestration to automatically select the best channel for each customer based on their preferences and behavior patterns. By reaching customers on their preferred channel at the optimal time, businesses see up to 10X higher engagement rates compared to single-channel campaigns.

Which marketing channels does RADICA support?

RADICA supports all major marketing channels including Email Marketing, SMS Marketing, WhatsApp Business API, Web and Mobile Push Notifications, Social Media (Facebook, Instagram), and LINE Official Account. All channels are managed from a single unified platform.

Can I integrate RADICA with my existing CRM and e-commerce platform?

Yes, RADICA integrates seamlessly with major CRM platforms including Salesforce, HubSpot, and Microsoft Dynamics, as well as e-commerce platforms like Shopify, Shopline, WooCommerce, and Magento. We also offer REST APIs for custom integrations.

How long does it take to implement RADICA's omni-channel solution?

Most businesses can be up and running with RADICA within 1-2 weeks. Our dedicated onboarding team helps you migrate existing campaigns, set up integrations, and train your team. We also offer managed services for businesses that need additional support.

Ready to Transform Your Marketing with Omni-Channel?

Join 500+ enterprises using RADICA to deliver seamless customer experiences across all channels.

No credit card required. 14-day free trial included.