RADICA Blog

Insights on marketing automation, customer engagement, and digital transformation

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Case Study May 28, 2025

Turning Data into Gold: How RADICA Helped a Luxury European Brand Boost Sales

Discover how RADICA used DeepSeek R1 AI to transform a luxury brand's customer data into actionable insights, driving smarter marketing and measurable revenue growth.

Marketing Automation June 24, 2022

The Role of Marketing Automation in Digital Transformation

Discover how marketing automation drives digital transformation with personalization, lead nurturing, and data-driven insights for modern businesses.

Marketing Automation November 15, 2022

4 Essential Tricks to Operate Marketing Automation

Master marketing automation with these 4 essential tricks: strategic segmentation, automated workflows, personalization at scale, and continuous optimization.

Marketing Automation November 10, 2022

4 Simple Steps to Boost Revenue with Omni-channel Marketing

Learn 4 actionable steps to implement omni-channel marketing that unifies customer experiences across email, SMS, WhatsApp, and social to drive revenue growth.

WhatsApp September 1, 2022

WhatsApp Business: Unleash the Full Potential of Conversational Marketing

Learn the differences between WhatsApp Messenger, Business App, and Business API to unlock conversational marketing's full potential for your business.

Industry Insights August 1, 2022

Big 4 NFT Marketing Essentials

Discover the 4 essential NFT marketing strategies: community building, social media presence, influencer partnerships, and exclusive utility to drive successful NFT launches.

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