About RADICA
Empowering businesses to connect with customers through intelligent marketing automation
Transforming Marketing Through AI
RADICA was founded with a simple mission: to help businesses of all sizes leverage the power of AI to create meaningful customer connections. We believe that every company deserves access to enterprise-grade marketing technology.
Today, we serve over 500 enterprises across Asia and beyond, helping them deliver personalized experiences at scale through our intelligent marketing automation platform.
Our Values
The principles that guide everything we do
Innovation
We continuously push the boundaries of marketing technology to deliver cutting-edge solutions.
Customer Success
Your success is our success. We're committed to helping you achieve your marketing goals.
Integrity
We operate with transparency and honesty in everything we do.
Excellence
We strive for excellence in our products, services, and customer relationships.
Our Journey
Key milestones in RADICA's growth story
谷共 · Where Ancient Traditions Meet Modern Tables
Good for Your Gut. Good for Communities.
Deep in Yunnan's mountains, where mist-shrouded peaks meet ancient villages, ethnic minority communities have perfected their crafts over generations. GutCommon bridges these remote artisans to global markets, bringing you products that embody centuries of tradition.
We partner with Tibetan winemakers cultivating grapes at 2,600 meters and Bai minority families curing ham with methods unchanged for centuries. Through regular site visits, we understand their unique challenges—from geographical isolation to climate variations—and work alongside them to meet international quality standards while preserving the authenticity that makes their products extraordinary.
Our Five Pillars
Understanding Challenges
Understanding local farmers' pain points and challenges
Geographic Considerations
Addressing geographical and climate considerations
Community Engagement
Regular site visits and community engagement
Market Strategy
Building global market introduction strategies
Compliance
Ensuring regulatory compliance
Our Products
Premium artisanal products from Yunnan's ethnic minority communities
水乳大地 Shui Ru Da Di
水乳大地赤霞珠紅葡萄酒
Cabernet Sauvignon from 2,600m Elevation
A premium Cabernet Sauvignon cultivated in the highlands of Yunnan's Meili Snow Mountain region. At 2,600 meters elevation, the intense UV exposure and dramatic day-night temperature variations create grapes with exceptional depth and complexity. This wine represents the terroir of one of China's most unique wine-growing regions.
- High-altitude vineyards at 2,600m elevation
- Meili Snow Mountain terroir
- Intense UV exposure & temperature variation
- Partnership with ethnic minority farmers
諾鄧火腿 Nuodeng Heritage Ham
諾鄧三十六月齡傳統火腿
36-Month Aged, Bai Minority Traditional Methods
A heritage delicacy cured using ancestral Bai minority methods in Nuodeng village, one of China's oldest salt-producing regions. Each ham is hand-salted with local well salt and aged for a minimum of 36 months in the unique Nuodeng microclimate. The result is a complex, nutty flavor profile that rivals the finest European hams.
- Traditional Bai minority curing methods
- 36-month natural aging process
- Nuodeng ancient salt village heritage
- Hand-salted with local well salt
Photo Album
Our journey through Yunnan's mountains and villages
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發現下一個布根地 Discovering Next Burgundy
香格里拉品酒七日六夜 | 7 Days 6 Nights Wine Journey
Tour Objectives
- Deep exploration of Shangri-La Tibetan wine region—different wineries, brewing processes, unique flavors
- Experience the religious, cultural, artistic, and culinary fusion of Tibetan and ethnic minorities
- Witness the "Three Parallel Rivers" terrain and majestic Meili Snow Mountain
For
Wine enthusiasts, professional wine investors & collectors, experiential travelers seeking art, culture & gastronomy
Arrival 抵達
Lijiang
- 21:40 Direct flight HK → Lijiang
- 5-star international hotel (acclimatization)
Lijiang & First Winery 麗江及首個酒莊
Lijiang / Shangri-La Winery
- 30-min morning meditation (altitude prep)
- Jade Dragon Snow Mountain / Baisha Ancient Town
- Shangri-La Winery HQ: 6 wines + 2 spirits tasting
- Private label services introduction
- Dali-style farm dinner + terroir presentation
Tiger Leaping Gorge → Shangri-La 虎跳峽至香格里拉
Tiger Leaping Gorge / Shangri-La
- Tiger Leaping Gorge (gentle acclimatization)
- Halfway Guesthouse - specialty coffee & expat story
- Karma Café - sunset + 3 local craft beers
- Flying Tiger Restaurant - Tibetan-French fusion + 3 wine pairings
- Optional: Shangri-La Old Town night walk
Monasteries & Wineries 寺廟與酒莊
Shangri-La / Benzilan
- Songzanlin Monastery / Napa Lake
- Nixi Café OR Nixi Chicken Hot Pot
- Black clay pottery workshop
- Zaxee Winery (Benzilan)
- Shangri-La Wine Museum
- Duomujiu Estate - Wine tasting dinner & stargazing
Meili Snow Mountain 梅里雪山
Meili Snow Mountain
- Feilai Temple - Meili Snow Mountain group photo
- Jijian Winery - vineyard walking tour with owner
- Optional: Glacier visit
- Meili Village Chief Winery
- Village feast with traditional dancing
Wine Origins & Cultural Immersion 葡萄酒起源與文化體驗
Cizhong / Shui Ru Da Di Estate
- Cizhong Church - birthplace of Yunnan wine
- Bullfighting show / Pastoral exploration
- Shui Ru Da Di Estate - dinner with owner
- Wine investment & terroir discussion
Return Journey 返程
Deqin → Lijiang → Hong Kong
- Dongzhulin Monastery
- Jinsha River Great Bend (Meili National Park)
- "Next Burgundy" investment analysis lunch
- Private label discussion
- Return flight to Hong Kong
5 Boutique Wineries
Exclusive tastings & private label opportunities
Meili Snow Mountain
Sacred peaks & glacier views
Land Rover Transport
4 guests per vehicle
Boutique Stays
HK-standard accommodations
Interested in the Journey?
Contact us to learn more about upcoming tour dates and private group bookings
Inquire NowPartnership Excellence
Rosewood Hong Kong
Top 50 Hotels in the World
Rosewood Hong Kong selected GutCommon products to elevate their prestige dining experiences at Carlye & Co. Our wines are now featured on the official wine list, bringing the unique terroir of Yunnan's mountains to one of Asia's most discerning audiences.
Wine Pairing Dinners
Exclusive multi-course experiences
Tasting Events
Curated wine education sessions
Member Programs
Corporate partnership offerings
"Best wine I ever tried in Shangri-La region"Leo Lo Director of Wine Carlye & Co, Rosewood Hong Kong
Join Our Growing Community
Discover how RADICA can transform your marketing.